Activision Blizzard Esports Layoffs
On March 16, 2021, Activision Blizzard Esports announced that they will be reconstructing how they run things which resulted in laying off about 50 employees. Tony Petitti is the Activision Blizzard President of Sports and Entertainment. In an interview he didn’t mention what position or who exactly they laid off. He also talked about how the layoffs are due to how the group had to re-invent due to the pandemic.
Future Plans for the Esports
Tony Petitti talked about the division which runs the Overwatch League and Call of Duty League wants to change things. As a matter of fact he mentioned a future that was less dependent on live events. Petitti made sure everyone knew that Activision Blizzard isn’t moving 100% away from live events. He is gonna be looking to get them back as soon as they possibly can. However, the OWL and CDL have changed the way they run the leagues switching to all online play. It is a possibility that online play can play a big part in the future of these two esports.
Reasoning for the Layoffs
Petitti stated that there were two reasons for the cut offs. First it was due to needing to reduce the costs in certain areas. Second was to put certain resources in other areas where the company is looking to pursue. He also stated that, “We learned a lot last year in terms of how the leagues can be structured for online play, and we’ll look to carry forward the best practices from that.” This comes from the success that the CDL saw after moving to online play and reaching more than 100,000 views on a match.
Positives for the Company
Petitti mentioned CDL, which has already started its 2021 season, has seen improvement from last year. Therefore the company wants to spend money on areas that will get the esport higher engagement, viewership, and returns. He believes that the CDL and OWL will see improvement in the 2021 seasons. Although the OWL is having a hard time gaining views in North America, the company is positive for the future. As a matter of fact they are creating an “East” circuit for the season with teams based in Asia. They believe that this will give the OWL the opportunity to grow as an esport.
Justin Gomez is 20 years old and has graduated from Pioneer High School in 2018. Justin began to explore Journalism/Broadcasting at Rio Hondo College,...