February 27, 2018- Comcast Telecommunication Company has submitted its bid for Sky plc, a London headquartered media, and telecommunications company despite opposition from other media giants and what is more than likely public disapproval. Solidifying its role as a challenger to media mogul Rupert Murdoch’s expansion in the field is what Comcast has indicated as its newest strategy in an ambitious effort to maximize efficiency.

The massive bid of  22 billion pounds is fresh off of the Consumerist’s annual electing of the worst companies in America, in which Comcast has emerged first and time again during the last couple of years. Looking to merger watchdogs and enforcement agencies for how such a report will affect Comcast’s bid, consumers will have to wait to find out as the battle plays out in courts and in the public eye across a number of public hearings in which conglomerate counsel will go toe-to-toe. The battle for who will hold more of a presence in the European theatre of media has undoubtedly become a major spectacle playing out in the evening news programs of every continent.

As the Murdoch vs. Comcast narrative unfolds, the Comcast’s standing as one of the most unpopular companies amongst consumers appears to be as insurmountable a disadvantage as can possibly be. Finding itself in the first place as the “worst company in America” is tantamount to being in boiling hot lava only, as authorizers are sure to bring this into question as the company attempts to broaden its presence in Europe and secure the billion dollar acquisition.

Sky plc, with its many footholds and bases of operations in Spain, Austria, Italy, Germany, Ireland, and the United Kingdom, is a pan-European and telecommunications company with a 2016 estimated revenue of 12.92 billion pounds.  

As the fight intensifies between American media companies who look to Sky plc as much more than a “satellite business,” media giants have demonstrated themselves to be once again dedicated to attaining more revenue from the European sector of the world by any means necessary. Much to the dismay of government officials tasked with overseeing fair play, things are only heating up.