Uber: The Quicker Picker Upper
Uber has just announced that it will make their app more intuitive for both the rider and driver experience. Uber made a post on their website November 2 outlining their new features and explained the reasoning behind them.
The hope is that they make the app less cluttered and aesthetically simple. Back in 2012, their app simply gave you two options to ride, UberX and UberXL. Now the app features a couple more riding options, the ability to select a pickup location, schedule rides, what each ride costs and much more. The app has grown from its simple design to now accommodate riders in many situations, but has cluttered the experience.
“We felt like we were being crushed by feature development,” Uber’s senior product manager Yuhki Yamashita said. “We’re literally running out of space.”
Uber now categorizes their ride types under Economy and Luxury. Economy contains UberPOOL and UberX and Luxury houses Uber Select and Uber Black.
Uber also wants to ease the pickup process by suggesting common places for pickup in your area. This simplifies the stress of trying to find your driver as well as ease for the driver to find its rider.
If a rider is heading to a person in particular rather than a place, the app will allow you to type their name instead of an address. The app will update with their location and the driver will be able to find them much faster. This is done by syncing the app with your contacts. The person of interest in which the rider is heading towards will get a text asking to confirm their location for Uber. For privacy reasons, Uber will make this request every time a rider wants to meetup with a friend.
Uber has also integrated an estimate for both time and cost of a ride. Through their own research, Uber has concluded that knowing the time and cost beforehand showed that riders would ride again with this information available to them.
Shortcuts are now being introduced to the app so that it can predict your next destination based on a rider’s past destinations. Uber would like to get to know its users in order to make each experience faster and more convenient.
As these updates roll out in the coming weeks, riders and drivers are expected to get where they need to go with the least amount of resistance possible.