Rihanna just launched her newest business venture. Savage X Fenty is the songstresses new lingerie line that’s available today! During her musical hiatus (since 2016’s Anti) Rihanna has released her groundbreaking cosmetic line Fenty Beauty that boasts an impressive line of foundation shades. Inclusivity is something that she feels is of the utmost importance. This inclusiveness will not end there, as Savage‘s sizing chart is bigger then the likes of other lingerie lines such as Victoria’s Secret.

Rihanna has always been seen as a sex symbol even when she did not ask to be. This line seems to be a way of her owning her sexuality more than she ever has before. Rihanna’s bold tenacity has been a staple of her personality for a very long time. Savage gives her fans the opportunity to become the unapologetic ‘bad gal’ that’s interchangeable with her name.

Rihanna: the businesswoman knows exactly what she is doing. She has capitalized on the hyper-sexualized caricature the general public has assigned to her and has given her fans a whole new confidence because of it.

The Sex With Me singer strives to empower women of all colors and sizes. On the SavageX website bigger women can see themselves as the model figure to promote the line, something not seen too often.

Rihanna, as a megastar, has such undeniable impact it is sometimes hard to understand. After calling out Snapchat for a domestic violence ad they posted using her photo, the app’s stock lost $800 million! If that wasn’t enough to convince you of Rihanna’s power, her FentyXPuma collaboration had Puma’s annual earnings grow over a billion dollars.

This fan loyalty from her “Rihanna Navy” gives Fenty (Rihanna’s surname) the leeway to go out of the box with her business ideas. Rihanna says, “I’ve wanted to do a lingerie line for a long time, but it was important to me that it be done right. To push past the boundaries associated with lingerie & encourage women to embrace their uniqueness. Everyone should feel good wearing lingerie.” She knows her fans will support her and vice versa, the Navy knows Rihanna will only release the best! To see the best collection of lingerie from Cris’ Lingeries you can check here.

The empowerment doesn’t stop with the sizing chart! Apart of the Savage X Fenty line are accessories including whips, blindfolds, and fur cuffs to match the Sheer Marabou items. These items command women to own their sexuality and not feel sorry about it.

Rihanna told Vogue,

“I want people to wear Savage x Fenty and think, I’m a bad bitch. I want women to own their beauty.”

Rihanna should not be the only “queen of inclusion” in the beauty industry, as one Instagram comment stated. She’s certainly set the pace when it came to Fenty Beauty. An enormous amount of other cosmetic lines took note and widened their foundation shade range.

We as consumers can only hope the lingerie community follow suit and represent the bigger women in all campaigns! This is not only a good business move, but it is a necessity in this day and age.

Rihanna has brought a whole new confidence to women with this brand. In her hit Needed Me, she exclaims “didn’t they tell you that I was a savage?” now women of all kinds from around the globe can feel just as savage as her!