A Message From Reggie

On February 21, the President of Nintendo America, Reggie Fils-Aime announced on Twitter that he will be retiring from Nintendo. Reggie made a video talking about his retirement and how he enjoyed working for Nintendo and more importantly thanking his fans and players for the great support he amassed over the years.

Where he Began

Reggie first started working for a multi-national consumer company called Procter & Gamble. He then moved onto working with Pizza Hut where he worked as the Senior Marketing Director. Reggie continued to move in his career, working at Panda Management and VH1. Reggie then started working for Nintendo America in the 2003 and was the executive Vice President of sales & marketing. In 2006, he became president & COO of Nintendo America and helped bring light to Nintendo products such as the Wii Sports & Wii Fit to the U.S audience. He also had a well known on stage and on camera personality every time he attended an E3 announcement or any conference he would go to.

Who Will Take Reggie’s Place?

During his retirement announcement on Twitter, he discussed who will be taking over his role. The new President of Nintendo America will be Doug Bowser. As ironic as handing down the title of COO to the villain in all the Mario games, Reggie promises that Doug Bowser is well qualified for the position. Doug Bowser was the VP of EA’s Global Business Planning since 2007 and now serves as Nintendo’s VP. Reggie thanks all of his fans for supporting him and Nintendo for all the years he has worked there. With his retirement coming on April 15, he plans to spend more time with his family and friends.